Information in agriculture has an important role for farmers in efforts to improve their farming activities. Some empirical research on the use of WhatsApp as a medium for disseminating information among farmers is still limited even though farmers have used it. This study explores the use of WhatsApp in strengthening agricultural information for mango farmers in Pasuruan Regency. The data analysis method used consists of two stages, the first is Crosstab, the second stage is measuring the association is Chi-Square using IBM SPSS Ver software. 23. The results of the analysis show that the age of the respondent is the only factor that is stated to have no relationship with agricultural information via WhatsApp. While other factors forming individual characteristics, namely education, length of time using HP, and length of farming have a relationship with agricultural information via WhatsApp. The four factors that make up the accessibility of information consist of completeness of features, icons/images that are easy to remember & find, ease of navigation and attractive appearance/interface, all of which are stated to have a relationship with agricultural information via WhatsApp. In addition, the research findings provide an interesting picture, namely sending and downloading agricultural info videos is the only media literacy factor that is stated to have no relationship with agricultural information via WhatsApp. Meanwhile, other factors forming Media Literacy, namely Sending messages/chats and calls, Time to find Information and Discussions on WA Group have a relationship with agricultural information via WhatsApp.
Nasrullah R. Social Media Perspective of Communication, Culture, and Sociotechnology. Symbiosa Rekatama; Media Publisher Bandung; 2017.
Forbes.com. WhatsApp hits 600 million active users Founder Says [Internet]. 2014. [updated 2014 Aug 25; cited 2021 Jan 9]. Available from:
Karapanos, Evangelos, Pedro Teixeira, Ruben Gouveia. Need fulﬁllment and experiences on social media: A case on Facebook and WhatsApp. Computers in Human Behavior, 2016; 55: 888–897.
Leilani, Ani, Nayu Nurmalia, Muh. Patekkai, 2015. The Effectiveness of Using Extension Media: The Case of the ranca kembang group, luhur jaya village, cipanas district, lebak regency, banten province. Indonesian Journal of Marine and Fisheries Extension, 2015; 9 (1): 43-54.
Malka V, Ariel Y, Avidar R. Fighting, worrying and sharing: Operation ‘protective edge’ as the ﬁrst WhatsApp war. Media, War & Conﬂict, 2015; 8(3), 329–344. https://doi.org/10.1177/1750635215611610.
Thakur, Devesh, Mahesh Chander, Sushil Sinha. Whatsapp for Farmers: Enhancing the Scope and Coverage of Traditional Agricultural Extension. International Journal of Science, Environment and Technology, 2017:6(4):2190-2201.
Montag C, Zhao Z, Sindermann C, Xu L, Fu M, Li J, Dai J. Internet communication disorder and the structure of the human brain: Initial insights on WeChat addiction. Scientific Reports, 2018; 8(1), 2155. https://doi.org/10.1038/s41598018-19904-y.
Moyo Rachel, Abiodun Salawu, A Survey of Communication Media Preferred by Smallholder Farmers in the Gweru District of Zimbabwe. Journal of Rural Studies, 2019; 66 (2019) 112–118.
Ministry of Agriculture, 2018. Agricultural Sector Employment Statistics 2017 – February 2018. Center for Agricultural Data and Information Systems Secretariat General – Ministry of Agriculture 2018.
Nurgiyantoro, Burhan, Gunawan, Marzuki. Applied Statistics for Research in the Social Sciences: Gadjah Mada University Press. Yogyakarta; 2004.
Zhang Yun, Lei Wang, Yanqing Duan. Agricultural information dissemination using ICTs: A review and analysis of information dissemination models in China. Information Processing in Agriculture, 2016; 3 (2016) 17–29.
Nainggolan Windy A. The Use of WhatsApp as a Media for Agricultural Information: Field Experiments: Members of the Women's Farmers Group, Ciherang Village, Dramaga District, Bogor Regency, West Java Province. Thesis, IPB 2019.
Thakur Devesh, Mahesh Chander, Sushil Sinha. Whatsapp for Farmers: Enhancing the Scope and Coverage of Traditional Agricultural Extension. International Journal of Science, Environment and Technology, 2017; Vol. 6, No 4, 2017, 2190 – 2201.
Vedeld Trond, Mihir Mathur, Neha Bharti. How can co-creation improve the engagement of farmers in weather and climate services (WCS) in India. Climate Services 2019; 15 (2019) 100103.
Shaa Peng, Rayna Sariyskab, René Riedl, Bernd Lachmann, Christian Montag. Linking internet communication and smartphone use disorder by taking a closer look at the Facebook and WhatsApp applications. Addictive Behaviors Reports 2019; 9 (2019) 100148.
Rosenberg H, Asterhan C.S.C. “WhatsApp, Teacher?” – student perspectives on teacher-student whatsapp interactions in secondary schools. Journal of Information Technology Education Research, 2018; 17: 205-226. https://doi. org/10.28945/4081.
Rohi I.R, A. Saleh, R.W.E. Lumintang, The Effectiveness of communication of farmer group opinion leaders in using rice farming technology (Case in Kupang Tengah District, Kupang Regency, NTT). Journal of Development Communication, 2009;07(1).