Associative Study of Individual Characteristics, Information Accessibility and Media Literation with Agricultural Information through Whatsapp: Exploration on Mango Farmers in Pasuruan Regency



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Submitted Oct 28, 2021
Published Dec 28, 2021
10.24018/ejfood.2021.3.6.401

Abstract viewed = 186 times

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Information in agriculture has an important role for farmers in efforts to improve their farming activities. Some empirical research on the use of WhatsApp as a medium for disseminating information among farmers is still limited even though farmers have used it. This study explores the use of WhatsApp in strengthening agricultural information for mango farmers in Pasuruan Regency. The data analysis method used consists of two stages, the first is Crosstab, the second stage is measuring the association is Chi-Square using IBM SPSS Ver software. 23. The results of the analysis show that the age of the respondent is the only factor that is stated to have no relationship with agricultural information via WhatsApp. While other factors forming individual characteristics, namely education, length of time using HP, and length of farming have a relationship with agricultural information via WhatsApp. The four factors that make up the accessibility of information consist of completeness of features, icons/images that are easy to remember & find, ease of navigation and attractive appearance/interface, all of which are stated to have a relationship with agricultural information via WhatsApp. In addition, the research findings provide an interesting picture, namely sending and downloading agricultural info videos is the only media literacy factor that is stated to have no relationship with agricultural information via WhatsApp. Meanwhile, other factors forming Media Literacy, namely Sending messages/chats and calls, Time to find Information and Discussions on WA Group have a relationship with agricultural information via WhatsApp.

Keywords: Accessibility of Information, Individual Characteristics of Farmers, Media Literacy, and WhatsApp

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